“All kinds of labels help people make decisions these days: organic, water-smart, earth friendly, fair trade. What about a label for homes and businesses that are friendly to the local river?

That’s the idea behind the “River Friendly Living” Certification, a new program launched this year by the nonprofit group Friends of the Verde River. The certifications go to homes, businesses, farms, and ranches that have made strides to protect the region’s water supply for future generations.

The Verde River is special. It’s one of only two Wild and Scenic Rivers in Arizona, and it supports a lush green corridor of cottonwoods and willows. It’s home to playful otters and prowling bobcats. But like many rivers in Arizona, it’s in trouble from long-running drought and water withdrawals.” – Melissa Sevigny, KNAU

Hear the feature and see more by clicking here.

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