Kegn Moorcroft is a Sedona, AZ native and comes to the Friends of the River after 8-years with the Sedona Chamber of Commerce & Tourism Bureau as their Director of Communications. Moorcroft brings experience in event planning, social media management, content curation, media and film assistance, brand development, tourism management, and website maintenance. Moorcroft was instrumental in the development, distribution and implementation of the Sustainable Tourism Plan, released in 2019. Moorcroft lives in the Village of Oak Creek with her husband Eric, two dogs and a cat. They enjoy climbing, hiking and canyoneering throughout Arizona every Sunday. Moorcroft is competitive swimmer who practices twice daily. At the last Nationals swim meet in April 2019, she ranked top 10 in six individual sprint events.