Kegn Moorcroft is a Sedona, AZ native and comes to the Friends of the River after 9 years with the Sedona Chamber of Commerce & Tourism Bureau as their Director of Communications. Moorcroft brings experience in event planning, social media management, content curation, media and film assistance, brand development, tourism management, and website maintenance. With Friends since January 2020, Moorcroft has been instrumental in the development of fundraising initiatives, signature events, communication strategies, and management of the Community Stewardship team. Moorcroft has a bachelor’s degree in Communications from Grand Canyon University. Moorcroft lives in the Village of Oak Creek with her husband Eric, two dogs and cat. Together, they enjoy climbing, paddling, hiking, and canyoneering. Moorcroft is a competitive swimmer who practices daily while coaching the Sedona High School Swim team in the fall.