In partnership with the Sedona-Verde Valley Tourism Council and National Geographic, Friends will contribute towards the development and implementation of a strategic plan for outdoor recreation tourism including marketing and branding.

This project requires a commitment from partners near and far and includes local municipalities, Clarkdale, Cottonwood, Camp Verde, Jerome and Sedona, Arizona Department of Tourism, and the Verde Valley Regional Economic Organization. This partnership with Northern Arizona University and the National Geographic Society’s Center for Sustainable Destinations program will develop a sustainable geotourism strategy.  The National Geographic Society’s model has been successfully implemented in communities around the country and the world.


National Geographic

Visit the National Geographic Sedona-Verde Valley GeoTourism website!


Visit the Sedona-Verde Valley Tourism Council website!

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